Why you should use PPC adverts on LinkedIn and Facebook
Facebook and LinkedIn are much more than two of the largest social platforms in the world. Over the past few years, they’ve become a great way to drum up business and get word about you and your product out in the open.
However, thanks to the fact that these platforms get billions of visitors and users already, it’s important to refine your advertising and marketing strategies to ensure that you’re still able to get the right results and draw the type of traffic that your business needs to grow.
One of the best ways to still achieve your goals, despite the multitude of people using both LinkedIn and Facebook is to try Paid-per-Click (PPC) advertising. The PPC model is pretty simple; you run ads on a platform (in this case, LinkedIn or Facebook), and when someone clicks your ad, you pay.
The outlay might be a challenge to some, but PPC has proven to be one of the most lucrative and effective forms of advertising – especially on Facebook and LinkedIn.
How?
Reach the right people
Perhaps the most significant benefit of PPC advertising is the ability to target the people and places where your ads will appear. You can target these based on a wide array of factors, including but not limited to website, keyword, location, time, and even device.
Thanks to the massive flexibility that platforms like LinkedIn and Facebook provide, you can segment your market and get your message to the people who need you.
You get your results fast
Any business that tries to run ads needs them to run quickly and effectively. So far, PPC has proven to be one of the few advertising options that can achieve both easily. If you have a website already, then you could run an account on AdWords, set your ads up, and have them run to generate the right traffic immediately.
While this is obviously simplified, the bottom line is that PPC is a very efficient marketing choice for companies that want to reach their audience quickly and effectively.
Track your performance
Accountability and measurability are two factors that every advertising campaign should have. By measuring your performance, you can make tweaks to maximize your strengths and improve on your weaknesses.
With PPC advertising, everything you do has a target, and you can measure your performances when the campaign time frame is done.
Essentially, every aspect of the campaign can be measured – clicks, views, costs, revenues, and much more. With all of these, you can understand if the campaign has bene profitable and make the necessary changes in situations where they might not have been.
PPC advertising provides several results and KPIs that will provide the right information, which help progressive decision making going forward.
Move from traditional SEO
SEO is great, especially if you have an SEO-friendly website. However, one of the many benefits of PPC advertising is that you can create profitable campaigns and not have to worry about things like optimisation and ranking.
Get your ads to the people who need your services, and watch as they come running to you!