Why The Big Companies All Use Social Media


How acquainted are you with social media? What’s your opinion towards the use of it for business purposes? If you’re one of those people who think that utilising social media for propelling business success is a waste of time and business strategy, then it might be time to think again.

Do you know that 50% of the world’s population is under 30 years old.

Social media is fast becoming a strong point in the world of marketing. It is becoming a tool for strong digital marketing utilised by many to make sales and reach a targeted audience within the shortest possible period of time.  Research has it that 53% of millennials would  rather lose their sense of smell than lose touch with technology! Most times, Social media is used to convert the target audience into potential customers in the long run—just by applying the right principles.

Interestingly, many business owners, as well as entrepreneurs, have given themselves time to understand the potency and role that social media plays in diverse marketing niches. This is because they understand that Social media equals relationships. It does not matter if the business is just a start-up trying to gain a strong foothold in the market place, the fact still remains the same; there are numerous advantages digital marketing has to offer. 

1) Social Media Marketing is advantageous in boosting your social media marketing strategy.
eMarketer which is known to be one of the top most research companies in the business emphasised way back in 2013 that social media ranks the best channel to reach out to respondents in the market space. Expectantly, this trend is expected to continue, thus signifying a positive signal for the future prospects that social media has to offer. This suggests that for business owners who will take a cue from this and utilise social media in the coming years, the will generate desired results.

2) Social Media Marketing helps you reach out to more target audience.
The target audience signifies those whose needs are to be met with your product or services. Research has proven that social media serves as a 50% anchor of the means whereby information is derived by people. This signifies that properly harnessing social media and sharing valuable information will be insightful in attracting the target audience how will visit your business page and become your potential customers.

3) Social Media Marketing helps you get in touch with the targeted audience.
Leveraging on social media with social interaction engages your target audience more than any other traditional advertising method. The ripple effect of more engagement is that the more you interact, the more trust is built and the more you win over customers to your side.

Remember, the ROI of social media is that your business will still exist in 5 years. The importance of social media cannot be overemphasised. It is a practical trend that businesses that harness social media and utilise social elements will most likely thrive beyond bounds.

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